New Century Electrical Co., Ltd. is determined to the development of industrial intelligent, information and safe science and technology industry of electric power energy, guides the employee behavior and cultivates the loyal business partner with the enterprise spirit, core value, mission, vision, talent concept, operation philosophy and other core culture contents in conformity with the characteristics of the times, thus, guiding New Century Electrical to become strong from weak, exceeding the ordinary and moving towards the excellence, and co-creating a better future.

New Century Electrical-Create the market with quality, and win the future with service!

I. Enterprise spirit: Forging ahead with determination, and co-creating a better future

Take the striving as the base and innovation as the soul, break the rules, develop continuously, dare to be enterprising, and provide the high-quality product and service for the customers; and create the harmony among the customers, employees, company, all walks of life and many other aspects, and realize the win-win development.

II. Core value: striving, responsibility, team and innovation

Striving: take the striver as the foundation, love our career, be loyal to post and duty, work hard, and exceed the target.

Responsibility: Customer-focused, and our work rule is to meet the customer requirement; take the quality as the life, and promote the increase with the quality; and emphasize to be responsible for the work result of post and team.

Team: Respect the individual interest and achievement, and even emphasize to respect others and cooperation with others, and take the interest of the team as the first.

Innovation: Pay attention to the intellectual capital and its provider, and support all innovative behaviors achieving the work objectives; and encourage the resource sharing, and advocate the continuous improvement.

III. Enterprise mission: Guarantee that the electric power operation is safer and more intelligent by virtue of science and technology and quality.

New Century Electrical focuses on the development of hydropower and electric power industry sector, and provides the electric power automation system products and whole technical solution for the customers. The Company insists on the concentric strategic business expansion, continuously develops the relevant intelligent products and information service, and meets the customer requirements by virtue of leading advantages of science and technology and quality, thus, improving the safe and intelligent level of electric power operation.

IV. Enterprise vision: Become the international well-known hydropower and power intelligent equipment manufacturer and service provider.

New Century Electrical is determined to become the industry leader, we shall help the long success of customers' business by means of product and service surpassing the customers and expected value; and meanwhile, we shall also strengthen the environment of company development, and reach the international first-class level on product quality, customer service, factory management, system construction and others, thus, building the customer reputation.

V. Business operation philosophy: Be honest and trustworthy, start the career with science and technology, and co-create a better future.

Keep the faithful reputation with customers and employees, and carry out the lawful operation; insist on the development route of product and technology guided by the market and driven by the science and technology, and build the characteristic and high added-value product; and positively undertake the social responsibility, build the bigger business platform for the employee development while creating the good economic benefit, thus, realizing the good return for the customers, employees, investors and society.